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Iola Car Show named one of the nation’s 10 best car shows by USA TODAY
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Iola Car Show named one of the nation’s 10 best car shows by USA TODAY


The 2024 Iola Car Show will take place July 11-13 at the show grounds in Iola, Wisconsin. The theme will be: ‘The meeting of the muscle’.

IOLA – The Iola Car Show is ranked among the top 10 car shows in the country by USA TODAY readers.

The national newspaper announced the 2024 USA TODAY 10Best Readers’ Choice Awards on Wednesday morning. The Iola Car Show was among the winners of the High Octane Award, placing eighth in the Best Car Show category.

Other categories included Best Air Show, Best Car Enthusiast Attraction, Best Boat Show, Best Motorsports Race, Best NASCAR Track and Best Rodeo.

The awards highlight the best places and attractions in terms of travel, food, drink and lifestyle. USA TODAY 10Best hosts a panel of industry experts who nominate their favorite places and attractions in various categories. 10The top editors vet each nomination and select a set of nominees for readers to vote on over four weeks.

The Iola Car Show and Swap Meet 2024

This year’s Iola Car Show will take place from July 11 to 13 at the fairgrounds in Iola. The event is 52NL The annual theme will be ‘The Meeting of the Muscle’ and will feature special guests such as Henry Winkler, Donny Most and Anson Williams from ‘Happy Days’. Jon Provost of “Lassie” and Stan Livingston of “My Three Sons” will also appear at the event. Derek Bieri of Vice Grip Garage and Roadworthy Rescues will also be in attendance this year, along with Emily Reeves of Flying Sparks Garage, Von Hot Rod, Jo Coddington, Greg and Leah Stelse and Bill “Elvis” Stull.

The car show will feature 2,500 show cars, 4,000 swap spots, 1,600 campsites, food, special guests, concerts, competitions and more family fun during the event.

History of the Iola Auto Show

The Iola Car Show Inc. is now a 501(c)(3) nonprofit organization with a mission to “harness the power of vehicles to create memories and transform lives.”

It started in 1972 when Chester Krause wrote a letter inviting vintage car enthusiasts to bring their unique cars to a hog roast event hosted by the Iola Lions Club. The event provided a car show space for people to enjoy. According to the Iola Car Show website, about twenty cars gathered at the event and attendees chatted about the Old Cars Weekly publication that premiered the year before. The event continued year after year and quickly outgrew the park.

The event moved to the current site of the Iola Car Show in 1976 and has continued to grow, with support from local organizations to meet parking, food service, trash and other event needs. In 1984 it was founded as a non-profit organization.

For more information, visit iolaoldcarshow.com or find Iola Car Show on Facebook.

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Contact Caitlin at [email protected] or follow her on Twitter @CaitlinShuda.