Anne Photograp News 2024

Coca-Cola India has partnered with Hockey India to boost women’s hockey

Coca-Cola India has partnered with Hockey India to boost women’s hockey

Mumbai: Anandana, The Coca-Cola India Foundation has announced its first-ever partnership with Hockey India for the National Women’s Hockey League 2024. The first phase of the tournament began on April 30 and will conclude on May 9, 2024 in Ranchi, Jharkhand.

The National Women’s Hockey League consists of teams that secured top eight positions in Pune’s recently concluded 14th Hockey India Senior Women National Championship 2024. The participating athletes represent various states including Haryana, Maharashtra, Jharkhand, Madhya Pradesh, Bengal, Mizoram, Manipur and Odisha .

In line with Coca-Cola India’s commitment to sports, the three-year partnership underlines its role in positively shaping the sports and gender equality landscape. The partnership also ties in with that of the company #SheTheDifference campaign, an initiative to celebrate, uplift and support women. This strategic partnership aims to take women’s hockey to the next level by addressing key components such as providing specialized coaching, providing training equipment, nutritional support and organizing camps and tournaments to promote growth.

Sporting Ethos is the implementation partner of the program.

Chairman of Hockey India, Dr. Dilip Tirkey said, “We are thrilled to have Anandana, the Coca-Cola India Foundation, on board for the maiden edition of the tournament. I believe that this association will not only elevate the status of hockey as a sport, but also that of female hockey players, nationally and internationally. This collaboration will be a milestone in raising the bar for sports training and improving sports opportunities in India.”

Hockey India General Secretary Bhola Nath Singh said, “Our objectives are perfectly aligned,” he said. “Both Hockey India and Coca-Cola are committed to promoting and developing sports at the grassroots level, especially women’s hockey. We see the National Women’s Hockey League as a strong feeder system for the national team. This collaboration is a win-win situation and we look forward to a fruitful collaboration in the coming years.”

Rajiv Gupta director of the Coca-Cola India Foundation said, “At Coca-Cola India, we believe in the transformative power of sports to inspire and unite communities. By partnering with Hockey India, we are advancing our shared vision of creating a supportive environment for the development of both sports and athletes. With this, we are proud to sponsor women in sport and contribute to their success on the world stage.”