Anne Photograp News 2024

Achieved all records and visitor numbers

Achieved all records and visitor numbers

In the second season of the SA20, the Sunrisers Eastern Cape captured the title in a sold-out Newlands final earlier this year.

Now it has been revealed how the tournament surpassed many of the first season’s figures, both of which were incredibly well supported by cricket fans.

SA20 stats and facts from season 2

Cricket Excellence: Season 2 featured four centuries (Kyle Verreynne, Jordan Hermann, Rassie van der Dussen and Will Jacks), 49 half-centuries and a total of 454 sixes by the batters, while on the bowling front there were 3 5-wicket hauls (Noor Ahmad, Junior Dala and Marco Jansen). Combined, this put a spotlight on competitive cricket with 10 exciting last-over finishes.

Record attendance: The season saw huge fan interest, with 10 sold-out matches with 98% of fans satisfied with the stadium experience.

Worldwide viewership: Globally, SA20 recorded a 21% increase in broadcast viewership, continuing to cement its status as a popular global sporting event.

SuperSport: On SuperSport, the league witnessed a 24% increase in viewership and a 26% increase in watch time for the season 2 audience, with 46% of viewers being female.

Digital engagement: Season 2 saw unprecedented digital engagement, with 75 million video views and an 882% increase in social engagement during the finale compared to Season 1.

Media reporting: Extensive media coverage generated 18,000 media items, increasing the reach and impact of the competition.

PR value: The success of the competition translated into a remarkable global PR value of R4 billion, increasing brand awareness and reputation.

Sold out final: The final, held at the Newlands Cricket Ground in Season 2, was sold out for the second year in a row, underscoring the competition’s appeal as South Africa’s premier T20 cricket competition.

Social impact: SA20 continued its commitment to social impact by raising R900,000 for the Laureus Sport for Good Foundation South Africa in support of community development initiatives.

A resounding success

Social media followers for the League more than doubled in Season 2, while video views, website visits and engagements also saw increases of more than 100%.

Media coverage worldwide was extensive, generating a PR value of R4 billion and reaching a cumulative audience of 75.5 billion. In South Africa, SA20 attracted non-traditional coverage with a media value of R64 million.

League commissioner Graeme Smith praised the success of the season and thanked fans, partners, players and stakeholders for their support.

“We are proud to celebrate the success of SA20 Season 2. The continued growth in our viewership, followers, engagement and attendance reflects the growing interest in both the product and the excellent cricket on display last season. We once again thank all fans, players, partners and broadcasters, franchises and stakeholders for their support which has led to another successful season.”